Competitive intelligence analysis involves several steps to gather and analyse information about competitors:

1. Define Your Objectives: Determine what information you're seeking about your competitors and why this information is important.
2. Identify Your Competitors: List your main competitors. These could be businesses offering similar products or services in your market.
3. Collect Data: Use various sources to gather information about your competitors. This could include their websites, social media platforms, customer reviews, press releases, and public financial documents.
4. Analyze Data: Evaluate the collected data to identify patterns, trends, strengths, and weaknesses.
5. Create Competitive Intelligence Reports: Compile your findings into a report. Make it actionable by including recommendations based on your analysis.
6. Implement Changes: Use your findings to inform strategic decisions and improve your competitive position.
7. Monitor Continuously: Competitive intelligence is an ongoing process. Regularly update your data and adjust your strategies as needed.

Competitive intelligence can generally be classified into three types:

1. Strategic Competitive Intelligence: This is high-level information about a competitor's long-term plans. It might include details about mergers, acquisitions, or strategic partnerships.
2. Tactical Competitive Intelligence: This involves more immediate information about a competitor's actions, such as a new marketing campaign, a price change, or a new product launch.
3. Counterintelligence: This is an effort to prevent competitors from gaining intelligence about your company. It involves securing your own information and knowing what information about your company is publicly available.

The Five Forces is a model developed to analyse an industry's competitive environment. It's often used in competitive intelligence to understand the competitive dynamics in a market:

1. Competitive Rivalry: This force examines the intensity of competition in the industry. A market with many competitors offering similar products may result in lower pricing power and profitability.
2. Supplier Power: This force assesses how easy it is for suppliers to increase their prices. If there are few substitutes or suppliers, the suppliers can control pricing, affecting industry profitability.
3. Buyer Power: This force looks at how easy it is for buyers to drive prices down. If there are few buyers or each buyer purchases in large volumes, they can demand price reductions or improvements in product quality.
4. Threat of Substitution: This force analyses how easy it is for customers to find a different way of doing what your product does. If there are many substitute products available, your power to price competitively can be reduced.
5. Threat of New Entry: This force considers how easy or difficult it is for competitors to join the market. If there are low barriers to entry, new competitors could easily enter the market and affect profitability.